Visibility of the Lake Victoria Water and Sanitation Initiative has been enhanced through participation in international and regional water and sanitation conferences, workshops, and exhibitions at the global and regional levels. These include the 3rd World Water Forum, the AfriCities Conference, the 21st Governing Council of UN-HABITAT and the Stockholm Water Week. All these events featured exhibitions highlighting programme activities; promotional and information material on the programme was widely disseminated.

To support awareness raising activities, a series of baseline television documentaries have been produced on the Lake Victoria Region Water and Sanitation Programme. These Include documentaries on each of the seven project towns, an overall programme documentary and three Public Service Announcements (PSAs) which were distributed to various TV networks in the region. The productions focus on major water, sanitation and solid waste management problems in the towns, and the physical interventions being undertaken by the programme.

Following the completion of Phase I interventions of the Lake Victoria Water and Sanitation Programme, production of post-intervention video documentaries is underway. These documentaries focus on project beneficiaries in the project towns and the overall contribution of the interventions towards the achievement of the Millennium Development Goals for water and sanitation.

To enhance programme advocacy and outreach at the national, regional and global levels, publication of a range of outreach material is on-going. These include brochures, flyers, posters, exhibition panels, and other promotional material. In addition, a number of toolkits are being developed based on the experience gained and lessons leant in implementation of the first phase of the programme.

At the town level, Communication and Awareness Committees (CACs) have been formed to support the development and implementation of localized communications and awareness campaigns. Schools Awareness Campaigns are also being developed as integral components of all town level communications and awareness plans.

To ensure active community participation and engender a sense of local ownership of the communication and awareness campaigns, partnerships have been forged with local NGOs, CBOs, Faith-based groups, women and youth groups and other organized community groups. The programme is also developing partnerships with local FM radio stations in the region to promote water, sanitation and hygiene education and awareness at community level and in schools.